Understanding Your Millennial Buyers

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Sometimes good things fall apart so better things can fall together.

 

Young consumers face greater financial hurdles than previous generations, but they are working to become home owners. Learn how to identify their needs.

People under the age of 35 are worse off financially than the generation before them, and it’s affecting their ability to purchase real estate, according to Paul Taylor, executive vice president of the Pew Research Center and author of the book The Next America: Boomers, Millennials, and the Looming Generational Showdown.

Historically, first-time home buyers have accounted for about 40 percent of total buyers annually, but that figure has dropped to 32 percent today. The main contributing factor is that millennials have a lower net worth than their parents did at the same age.

But this doesn’t mean real estate is out of the picture for millennials. In fact, the vast majority are optimistic about home buying, says Jessica Lautz, managing director of survey research at the National Association of REALTORS®.

According to a recent NAR survey, 94 percent of millennial renters say they want to own. But flat wages, rising rents, and student loan debt are major hurdles, Lautz says.

In 1983, households headed by an individual under the age of 35 had a median net worth of $15,260 compared to $10,460 in 2013, Taylor says. Conversely, wealth has significantly increased for those 65 and over: Their median net worth was $210,500 in 2013, up from $120,524 for that age group in 1983.

Taylor and Lautz presented their findings during the 2016 REALTORS® Legislative Meetings & Trade Expo in Washington, D.C., last week. Taylor says downward mobility coupled with record-breaking student-loan debt has led to 39 percent of millennials moving back home with their parents.

“These shifts are creating big generation gaps that will put stress on our families, our politics, our pocketbooks, our entitlement programs, and perhaps our social cohesion,” says Taylor.

Here are eight facts you should know about millennial buyers that will help your brokerage understand how to reach them.

  • The median age of a first-time buyer still hovers around 31. “This means that they are ready and willing to buy if they can, in fact, break into the market,” Lautz says. “It’s getting more difficult to get to that point, but the desire to do so hasn’t changed.”
  • The population of millennials is still growing, with this generation expected to top out at 81 million by 2036. They’ve already overtaken baby boomers as the largest generation.
  • Millennials are mobile-first. They grew up with cell phones and on social networking sites.
  • They are obtaining a higher level of education than previous generations. Today, 27 percent of millennial women and 21 percent of millennial men have obtained a bachelor’s degree, compared to 7 percent and 12 percent among the silent generation (those born between the mid 1920s and early 1940s), respectively.
  • They are getting married later in life compared to other generations. Today, the average age when women get married is 27, and for men, it’s 29. In 1963, it was 21 and 23, according to Pew Research.
  • Single women make up the second-largest group of home buyers today. However, that share has dropped from 22 percent in 2006 to 15 percent in 2015, according to NAR.
  • Millennials are more ethnically and racially diverse than previous generations in the U.S., Taylor says.
  • According to NAR’s 2016 Home Buyer and Seller Generational Trends Report, millennials are often buying in first-ring suburbs , where homes are more affordable and commutes are shorter.
  • Millennials know the value of working with a REALTOR®. According to Lautz, this generation has increased its use of REALTOR® agents from 69 percent in 2001 to 87 percent in 2015. “Not having been through the process before, they rely on real estate agents to get them through the competitive market and to the finish line,” she says.

SEE IT ALL:

http://realtormag.realtor.org/for-brokers/network/article/2016/05/understanding-your-millennial-buyers

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Why Phoenix?  This is a very interesting article, you should read it, amazing, there were only 350 K people living in Phoenix in 1950

http://walter-unger.com/why-phoenix-2/

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Phoenix Commercial Real Estate and Investment Real Estate: investors and Owner / Users need to really know the market today before making a move in Commercial Properties or Investment Properties in Phoenix / Tucson / Arizona, as the market has a lot of moving parts today. What is going on socio-economically, what is going on demographically, what is going on with location, with competing businesses, with public policy in general — all of these things affect the quality of selling or purchasing your Commercial Properties, Commercial Investment Properties and Commercial and large tracts of Residential Land in Phoenix / Tucson / Arizona.  Therefore, you need a broker, a CCIM (Certified Commercial Investment Member) who is a recognized expert in the commercial and investment real estate industry and who understands Commercial Properties and Investment Properties.

I am marketing my listings on Costar, Loop-net CCIM, Kasten Long Commercial Group.  I also sold  hundreds millions of dollars’ worth of  Investment Properties / Owner User Properties in Retail, Office Industrial, Multi-family and Land in Arizona and therefore I am working with  brokers, Investors and Developers. I am also a CCIM and through this origination ( www.ccim.com ) I have access to marketing not only in the United States, but also international.  Click here to find out what is a CCIM:  https://en.wikipedia.org/wiki/CCIM

 

 

Reasons to Consider me for Commercial Referrals – I have the Knowledge and Experience  

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Interactive Map Of All 10+ Unit Apartment Listings in Metro Phoenix

http://www.easymapmaker.com/map/28cb3b8b3206c377a6f282d980dc7974

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Interactive  Metro Phoenix Map of New Apartment Construction by Completion Status

http://www.easymapmaker.com/map/955edc17e00b08ce270fb7afb1523cc2

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AZREIA Market Update | March 2016

https://azreia.memberize.net/clubportal/images/clubimages/2645/Market%20Update%20Files/2016/AZREIA%20201603%20Meeting.pdf

 

 

Walter Unger CCIM –  walterunger@ccim.net   – 1-520-975-5207  –  http://walter-unger.com

2016 Official Arizona Visitors Guide

Visit Arizona

Why Phoenix?  This is a very interesting article, you should read it, amazing, there were only 350 K people living in Phoenix in 1950

http://walter-unger.com/why-phoenix-2/

 

1

Timeline of Phoenix, Arizona history

 

http://en.wikipedia.org/wiki/Timeline_of_Phoenix,_Arizona_history

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Phoenix, Arizona

 

http://en.wikipedia.org/wiki/Phoenix,_Arizona

 

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Facts of Arizona – year 1848 to 2013

http://walter-unger.com/?p=9507

Feel free to contact Walter regarding any of these stories, the current market, distressed commercial real estate opportunities and needs, your property or your Investment Needs for Comercial Properties in Phoenix, Tucson, Arizona.

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  1. Interactive Map Of All 10+ Unit Apartment Listings in Metro Phoenix

http://www.easymapmaker.com/map/28cb3b8b3206c377a6f282d980dc7974

 

  1. Interactive  Metro Phoenix Map of New Apartment Construction by Completion Status

http://www.easymapmaker.com/map/955edc17e00b08ce270fb7afb1523cc2

 

 

Kasten Long Commercial Group tracks all advertised apartment communities, including those advertised by other brokerages.  The interactive map  shows the location of each community (10+ units) and each location is color coded by the size (number of total units). 

Click here for Map of Apartments for Sale (10+units)

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Walter Unger CCIM, CCSS, CCLS

I am a successful Commercial / Investment Real Estate Broker in Arizona now for 20 years.  If you have any questions about Commercial / Investment Properties in Phoenix or Commercial /  Investment Properties in Arizona,  I will gladly sit down with you and share my expertise and my professional opinion with you. I am also in this to make money therefore it will be a win-win situation for all of us. 

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Please reply by e-mail walterunger@ccim.net or call me on my cell 520-975-5207

 

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Walter Unger CCIM

Senior Associate Broker 

Kasten Long Commercial Group

2821 E. Camelback Rd. Suite 600

Phoenix , AZ 85016

Direct:    520-975-5207   

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