There’s A Broker Playbook For How To Survive A Recession. Will It Work This Time?

You miss 100 percent of the shots you never take, and if you think it’s expensive to hire a professional to do the job, wait until you hire an amateur. FOR OVER 20 YEARS, I HAVE WORKED EXTENSIVELY WITH OWNERS AND BUYERS IN LAND, COMMERCIAL AND INVESTMENT REAL ESTATE IN PHOENIX, TUCSON AND THROUGHOUT ARIZONA. PLEASE LET ME KNOW HOW I CAN HELP YOU. Call me if you want to sell your property and need an estimated value.   Phone / Prefer cell: 520-975-5207
Office: 480-948-5554 or email me
walterunger@ccim.net.   –       What is a CCIM.  

In Business and in Life you don’t get what you deserve, you get what you Negotiate.

contact me if you want the me to get you the value of your property.

CLICK HERE TO VIEW ALL MY LISTINGS.   

Are you ready to sell or purchase your Land or Commercial Building in Phoenix, Scottsdale, Maricopa County and Pinal County, Arizona, please call me?

Walter Unger CCIM – cell: 520-975-5207 –  walterunger@ccim.net

December 14, 2022 Miriam Hall, Bisnow New York City

This isn’t the first shake-up in the office market Jodi Selvey has experienced — in fact, it’s the fourth. But the current market is unlike anything she has seen before, the Colliers principal with 35 years of experience said.

BISNOW / PHOENIX

Bisnow Commercial Real Estate News

Previous recessions, like the dot-com bubble burst and the Global Financial Crisis, were confined to one sector or the result of a macroeconomic cycle crashing. This time, brokers are reckoning with a seismic shift driven by behavior, rather than purely economics, said Selvey, one of the top office leasing brokers in Atlanta.

“There will definitely be a weeding out of brokers with this … because they don’t know what to do,” she said. “But there are lease expirations every single day of the year, there’s plenty of business for everyone to make a living. You’ve just got to figure out how to be creative and get in front of those people and continue to do business.”

Continuing to do business is no easy feat for brokers across the market. Deals are hard to come by and close, and uncertainty and inactivity are permeating every facet of the industry.

“There’s definitely a lot of financial stress on brokers,” said New York City retail broker Michelle Abramov. “You definitely see a lot of brokers who have left the industry and, quite frankly, continue to leave the industry because of the difficulties at hand.” 

It is making for a hard environment for brokers, the people whose bread and butter comes from a steady flow of business. As 2022 draws to a close, the financial strain is real as time between commissions stretches out, brokers said.

Increasingly, the pressure is on to think creatively to secure work, and bring it to the finish line — particularly amid layoffs by some of the biggest players. Last month, JLL confirmed it would be “managing costs” by cutting jobs, after sources told Bisnow workers in the Chicago and New York offices had been laid off. Fellow global brokerage giant CBRE in October outlined a $400M cost-reduction plan — with much of those savings coming from layoffs.

Still, brokers from around the country told Bisnow there are plenty of opportunities for disciplined, focused practitioners, because the job is more crucial than ever.

“If you want to be successful in this business, you have to take a long-term view,” said James Nelson, head of Avison Young’s Tri-State investment sales group. “Sales volume is going to drop … [But] it’s going to turn, sales volume will go back up, and you want to be well-positioned to take advantage of that.”

e last five years, we, at any given time, have 30 to 40 deals … Today, it’s probably down to 10,” Judah Hammer, a managing director at Meridian Capital Group, said at a Bisnow event this month. “We get stressed, and I’m a very competitive person … We’re trying to do [preferred] equity, mezz, all this stuff. But at the same time, there’s also patience.”

Brokers have recent practice with being patient. At the start of the pandemic, the entire industry ground to a halt, and many described 2020 as a career-defining year, not one for making money. During lockdowns, self-education and relationship-building were dominant themes, and by 2021, commercial real estate sales hit a record high.

These days, it is harder to keep positive.

“It can be very exhausting,” Helen Hwang, also of Meridian Capital Group, told the audience at a Bisnow event last month. “So every morning I wake up, take two shots of espresso, come in every day like it’s a new day, because you have to have the tenacity, you have to have the focus, you have to have optimism.”

Predictions for next year may be chipping at that optimism, however. While there are plenty of bright spots, the industry largely remains anxious about where the market is heading.

BISNOW / PHOENIX

Bisnow Commercial Real Estate News

“Companies that have acted this year, there is probably another tranche that will make decisions for the next two quarters,” said Pay Wu, the president of the MWBE Unite, a platform supplier connected to New York brokerage JRT Realty. “I expect that there may be additional activities to course correct, and we’re gonna see some of that coming in the next two quarters.”

While there is conjecture regarding just how deep a recession will be for the United States, there is general consensus that interest rates won’t start dropping again until 2024 — meaning they will continue to be a drag on business.

“It doesn’t just affect the refinancing or the sales market, it also affects the business loans of tenants,” said Abramov, a managing director at Ripco who works out of the company’s Queens office and specializes in the boroughs.

Her volume of work, she said, has not slowed down at all — she and her team of three people currently have 50 listings. But those deals are taking months longer than normal to get to the finish line, with tenants and landlords alike “dragging their feet” and mulling over every decision, Abramov said. That means extra work for brokers for a delayed payday.

Most brokers interviewed for this story said the complexities at play right now, while they present challenges, means their clients need them more than ever.

In a roaring market, buildings sell themselves, Nelson said, meaning owners themselves, not other brokers, are the biggest competition. Right now, most owners wouldn’t venture to sell without a broker’s help.

While things are on hold, he said now is the time for brokers to work on relationships and find new ways to be of value. Since 2020, he has launched a podcast and written a book about real estate investing — but he acknowledged that even when building up a list of clients and thinking creatively and strategically about ways to be valuable, it may be a tough couple of years ahead, particularly for brokers who work on commission-only deals.

“I’m not gonna sit here and say that it’s fun to be in a situation like this, where you do see the slowdown, and it can be challenging for some of our clients who do need to transact,” he said. “But you don’t know when it’s going to turn … I think back to 2009, in the depths of the financial crisis, I kept just showing up to the office, I didn’t know how long we were going to be in this. And, sure enough, things turned around in 2010 and 2011.”

While office leasing and investment sales brokers are digging in for a slog, brokers in parts of the country that have benefited from pandemic-driven population shifts are singing a happier tune.

Katz & Associates Managing Director Russel Helbling has been working in retail brokerage for the past 17 years. Most of his work, he said, is tenant representation for national corporations with a focus in the suburbs. Recently, the firm was retained to represent Starbucks in Brooklyn and Long Island and Dig (formerly Dig Inn), which is looking to expand to the suburbs.

“They’re looking to come to the suburbs because they see that their customer’s [live] there,” he said. “There’s people — at least on Long Island and Westchester — with disposable income. We definitely dine out and we want better-quality, high-quality better-for-you food.” 

The pandemic supercharged growth in South Florida, a boon for brokers like Filippo Incorvaia, who works with FI Real Estate Brokerage. Miami’s office market is the envy of cities across the country, with rents soaring by double digits in some neighborhoods. Financial giants like Citadel and Starwood have moved their headquarters to the area as well, giving brokers confidence that more will follow.

“Here we have I would say 8 out of 10 people going back to the office to go to work,” he said.“We always understood that the big financial companies were always in Chicago and New York. [Miami] was rarely ever where they must be, and now we’re seeing the shift.”

Barbara Armendariz, who left CBRE and founded Los Angeles-based brokerage SharpLine Commercial Partners in 2016 to focus on industrial, retail and mixed-use assets, said having her own firm is an advantage — not a hindrance — in the current climate. She watched her former employer’s decision to cut spending by $400M with interest.

“What I read when I see something like that is [CBRE is] really anticipating the worst,” she said. “I suspect they’re looking at this as a maybe two-year recession. You don’t lay off that amount of people if it’s something that’s going to be short, at least in my humble opinion.”

She said she is not unnerved by the moves of the big players, and sees it as a chance for smaller firms like her to expand into market share that the international giants have gobbled up in recent years

“I think there’s going to be significantly more opportunities for boutique companies to pick up more market share,” she said. “When the markets go down, you buy low. So a boutique company like myself can say, ‘Hey, this is the time for me to work harder, roll up my sleeves, and as soon as we get out of this, it’ll look great.”

Selvey, who has been Colliers’ top office services producer in Atlanta four out of the last six years, said a down market means the need to work harder — which can still pay off.

“My advice [is that] there are always deals out there, there may not be as many. There is always someone that is moving,” she said. “Your job is to find them. If you keep your head down and you have a plan, and you work your plan, you will be fine.

“If it were easy, everyone would be doing it.”

Contact Miriam Hall at miriam.hall@bisnow.com

BISNOW / PHOENIX

Bisnow Commercial Real Estate News

SEE IT ALL: https://www.bisnow.com/national/news/commercial-real-estate/brokers-layoffs-cbre-jll-stressful-recession-116827?utm_source=outbound_pub_58&utm_campaign=outbound_issue_63340&utm_content=link&utm_medium=email

FROM ME:  FOR OVER 20 YEARS, I HAVE WORKED EXTENSIVELY WITH OWNERS AND BUYERS IN LAND, COMMERCIAL AND INVESTMENT REAL ESTATE IN PHOENIX, TUCSON AND THROUGHOUT ARIZONA. Now is the time, if you are thinking of selling or purchasing your Land or Commercial Building in Phoenix, Scottsdale, Maricopa County, Pinal County, Arizona / Office  / Retail  / Industrial  / Multi-family /  please call me on my cell 520-975-5207 or e-mail me     walterunger@ccim.net. Investors and Owner / Users need to really know the market today before making a move. The market has a lot of moving parts. What is going on socio-economically, what is going on demographically, what is going on with location, with competing businesses, with public policy in general — all of these things affect the quality of selling or purchasing your Commercial Properties, Commercial Investment Properties and Commercial and large tracts of Residential Land  Therefore, you need a broker, a CCIM (Certified Commercial Investment Member) who is a recognized expert in the commercial and investment real estate industry and who understands your needs. I am marketing my listings on Costar, Loop-net,  CCIM,  CREXi, Catylist, and various other web sites.  I also sold  hundreds millions of dollars’ worth of  Investment Properties / Owner User Properties in Retail, Office Industrial, Multi-family and Land in Arizona and therefore I am working with  brokers, Investors and Developers. I am also a CCIM and through this origination ( www.ccim.com ) I have access to marketing not only in the United States, but also international

DISCOVER WHAT IS HAPPENING IN ARIZONA

History of Arizona from  900 BC – 2017 -Timeline.

   What is a CCIM.  In Business and in Life you don’t get what you deserve, you get what you Negotiate.

Are you ready to sell or purchase your Land or Commercial Building in Phoenix, Scottsdale, Maricopa County and Pinal County, Arizona, please call me?

contact me if you want the me to get you the value of your property.

Walter Unger CCIM – cell: 520-975-5207 – walterunger@ccim.net

Click here to find out what is a   CCIM:

 CLICK HERE TO VIEW ALL MY LISTINGS. 

Are you ready to sell or purchase your Land or Commercial Building in Phoenix, Scottsdale, Maricopa County and Pinal County, Arizona, please call me?

DISCOVER WHAT IS HAPPENING IN ARIZONA

History of Arizona from  900 BC – 2017 -Timeline.

Walter Unger CCIM cell: 520-975-5207  walterunger@ccim.net

What is a CCIM.

Walter Unger CCIM

Associate Broker

West USA Commercial Division

7077 E MARILYN RD.

Suite 200, Building 4.

Scottsdale AZ, 85254

Phone: 480-948-5554

Cell: 520-975-5207

walterunger@ccim.net

History of Arizona from  900 BC – 2017 -Timeline.

WHY PHOENIX? AMAZING!!!  POPULATION – IN 1950 THERE WERE 331,700 PEOPLE LIVING IN PHOENIX – “NOW 5 MIL”. – “5TH. BIGGEST CITY IN USA”

PHOENIX TOPS US IN POPULATION GROWTH (MORE THAN LA, NYC) AND WHY THAT’S GOOD FOR THE ECONOMY, BUSINESS

History of Arizona from  900 BC – 2017 -Timeline.

WHY PHOENIX? AMAZING!!!  POPULATION IN 1950 – 350 K PEOPLE; “NOW 5 MIL”. – “5TH. BIGGEST CITY IN USA”

CLICK HERE TO VIEW MY WEBSITE

  • DEMOGRAPHIC FACTS ABOUT MARICOPA COUNTY:

Walter Unger CCIM –  walterunger@ccim.net   – 1-520-975-5207  –  http://walter-unger.com

Why Phoenix?  This is a very interesting article, you should read it, amazing, there were only 350 K people living in Phoenix in 1950

Timeline of Phoenix, Arizona history

Phoenix, Arizona

Facts of Arizona – year 1848 to 2013

CLICK HERE:  Arizona Opportunity Zones As We Understand /maps. Interested!!! Please contact me.

Are you ready to sell or purchase your Land or Commercial Building in Phoenix, Scottsdale, Maricopa County and Pinal County, Arizona, please call me?

Feel free to contact Walter regarding any of these stories, the current market, distressed commercial real estate opportunities and needs, your property or your Investment Needs for Comercial Properties in Phoenix, Tucson, Arizona.

Walter Unger CCIM

Associate Broker

West USA Commercial Division

7077 E MARILYN RD.

Suite 200, Building 4.

Scottsdale AZ, 85254

Phone: 480-948-5554

Cell: 520-975-5207

walterunger@ccim.net

What is a CCIM.

FOR OVER 20 YEARS, I HAVE WORKED EXTENSIVELY WITH OWNERS AND BUYERS IN LAND, COMMERCIAL AND INVESTMENT REAL ESTATE IN PHOENIX, TUCSON AND THROUGHOUT ARIZONA. PLEASE LET ME KNOW HOW I CAN HELP YOU PLEASE CALL ME

CLICK HERE TO VIEW ALL MY LISTINGS. 

Also Call me if you need an estimated value of your Property.

Call me if you want to see a map with what is in the Construction Pipeline for Apartments.

Prefer cell: 520-975-5207,   or email me walterunger@ccim.net.       CLICK HERE TO VIEW ALL MY LISTINGS.    

Check out my professional profile and connect with me on LinkedIn.

Follow me on LinkedIn

Follow me on Facebook

Follow me on Twitter

  Walter Unger CCIM, CCSS, CCLS

I am a successful Commercial / Investment Real Estate Broker in Arizona now for 20 years.  If you have any questions about Commercial / Investment Properties in Phoenix or Commercial /  Investment Properties in Arizona,  I will gladly sit down with you and share my expertise and my professional opinion with you. I am also in this to make money therefore it will be a win-win situation for all of us. 

Please reply by e-mail walterunger@ccim.net or call me on my cell 520-975-5207

www.Walter-Unger.com

Are you ready to sell or purchase your Land or Commercial Building in Phoenix, Scottsdale, Maricopa County and Pinal County, Arizona, please call me?

Join My Mailing List

What is a CCIM?

Reasons to Consider me for Commercial Referrals

Delivering the New Standard of Excellence in Commercial Real Estate 

  •  
  • Commercial Real Estate Scottsdale
  • Commercial Real Estate Phoenix
  • Commercial Real Estate Arizona
  • Commercial Investment Properties Phoenix
  • Commercial Investment Properties Scottsdale
  • Commercial Investment Properties Arizona
  • Land Specialist Arizona
  • Arizona Land Specialist
  • Land Specialist Phoenix
  • Phoenix Land Specialist
  • Land For Sale Phoenix
  • Land for sale Arizona
  • Commercial Properties For Sale Phoenix
  • Commercial Real Estate Sales Phoenix
  • Commercial Properties Phoenix
  • Commercial Properties Arizona
  • Commercial Land Specialist Phoenix
  • Commercial Land Phoenix
  • Multifamily land Phoenix
  • Retail Land Phoenix
  • Industrial Land Phoenix
  • Land Commercial Phoenix
  • Land Retail Phoenix
  • Land Industrial Phoenix
  • Land Multifamily Phoenix
  • Industrial Land for sale Phoenix
  • Land Industrial
  • P
  • Investment Real Estate

Disclaimer of Liability

The information in this blog-newsletter is for general guidance only, and does not constitute the provision of legal advice, tax advice, accounting services, investment advice, or professional consulting of any kind. The information provided herein should not be used as a substitute for consultation with professional tax, accounting, legal, or other competent advisers. Before making any decision or taking any action, you should consult a professional adviser who has been provided with all pertinent facts relevant to your particular situation. Tax articles in this e-newsletter are not intended to be used, and cannot be used by any taxpayer, for the purpose of avoiding accuracy-related penalties that may be imposed on the taxpayer. The information is provided “as is,” with no assurance or guarantee of completeness, accuracy, or timeliness of the information, and without warranty of any kind, express or implied, including but not limited to warranties of performance, merchantability, and fitness for a particular purpose.

Leave a Comment

Your email address will not be published. Required fields are marked *