I can’t understand why people are frightened by new ideas. I’m frightened of old ones.
~John Cage (1912-1992)
AUGUST 1, 2014 – BY ANITA HOLLEY
The Truth Lies Within The Subject Line
In the time it took you to read this sentence, 20 million emails were written. Ever since the first electronic mail was sent in 1971, this messaging technology has consolidated itself as the preeminent business communication channel.
With the vast amount of business emails popping up in inboxes worldwide, how do you make sure your email does not get lost in the cacophony of generic online communication pieces?
Good quality content is no longer a guarantee your email will be opened and the reader will take the desired action. With an increasing number of messages trying to compete for a recipient’s limited time, having a catchy subject line can make the difference between having the reader open or completely ignore your message.
When drafting a subject line keep in mind these 5 simple guidelines:
1) Keep the title short, ideally under 50 characters. Research indicates that subject lines with 6 to 10 words have the highest open rates at 21%.
Remember Obama’s 2012 presidential campaign? The email with the highest opened rates had a very short 3 character subject line: “Hey”. Granted your business does not have the allure or momentum of the Obama campaign, but just keep it short!
2) Avoid caps and exclamation marks. Yes, in theory a subject line in ALL CAPS!!!! Will stand out, but at the same time it will trigger those very sensitive anti-spam filters and your message will go to waste, literally.
3) Don’t be afraid to use Negative Words! According to Hubspot, subject lines with negative words tend to have higher open rates. For example if you are sending an invite for a CRM implementation webinar try to make the subject line something along the lines of: “How Not To Do a CRM Implementation”. Controversy stands out, be provocative!
4) Ask a yes or no question. This way your recipients will want to see how you can fix their problems. For example, if your subject line is: “Are You Tired of Low Quality Leads?” The reader will most likely answer yes and would want to see how your email can help them solve their low quality lead problem.
5) In the world of email subject lines there is a long list of forbidden words. Certain words will not only trigger anti-spam filters, but if they make it past these gate keepers they will most likely be ignored by the recipient. Everybody knows words such as “free” “discount” and “save” will result in low open rates, but other innocent words like “never”, “solution” and” sample” will also activate those obnoxious filters. In other words your emails should, tell, not sell. For a complete list of email forbidden words click here.
Dont Forget the “From” Field
Great! Your email has quality content and a winning subject line, now it’s time to make it even more appealing. Aside from the subject line, the “from” field is the other piece of information the recipient gets to see on his inbox. The rule of thumb is to make sure that whenever possible, the email comes from someone in the company.
Those impersonal messages from “sales”, “info” or “marketing” will most likely be ignored. On the other hand if the messages come from John@companyname.com recipients will feel the email is more personalized as opposed to just another generic message.
No More Guesswork
Invest in some email intelligence software such as Signals. This freemium Google Chrome extension allows users to see who opens and clicks on your emails. Armed with this valuable information you can now tweak, edit and resend your messages to increase open and click through rates.
I am actively looking to build relationships with Real Estate Investors and Owner / Users for Phoenix – Scottsdale – Tucson – Maricopa County – Pima County – Pinal County – Cochise County – Santa Cruz County –Yavapai County – Gila County – Arizona , USA
Walter Unger CCIM – walterunger@ccim.net – 1-520-975-5207 – http://walter-unger.com
1
Timeline of Phoenix, Arizona history
http://en.wikipedia.org/wiki/Timeline_of_Phoenix,_Arizona_history
2
http://en.wikipedia.org/wiki/Phoenix,_Arizona
3
Facts of Arizona – year 1848 to 2013
http://walter-unger.com/?p=9507
Feel free to contact Walter regarding any of these stories, the current market, distressed commercial real estate opportunities and needs, your property or your Investment Needs for Comercial Properties in Phoenix.
1-520-975-5207
View my listings and my profile at:
http://www.loopnet.com/profile/14101172900/Walter-Unger-CCIM/Listings/
Investors and owner/users need to really know the market before making a move in commercial investment properties as the market has a lot of moving parts today. What’s going on socio-economically, what’s going on demographically, what’s going on with location, with competing businesses, with public policy in general — all of these things affect the quality of your commercial properties/investment properties. Therefore, you need a broker who understands commercial properties. Please go to my web-site and get all the newsflashes and updates in Commercial Real Estate.
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Walter Unger CCIM, CCSS, CCLS
I am a successful Commercial / Investment Real Estate Broker in Arizona now for 20 years. I am also a commercial land specialist in Phoenix and a Landspecialist in Arizona. If you have any questions about Commercial / Investment Properties in Phoenix or Commercial / Investment Properties in Arizona, I will gladly sit down with you and share my expertise and my professional opinion with you. I am also in this to make money therefore it will be a win-win situation for all of us.
Please reply by e-mail walterunger@ccim.net or call me on my cell 520-975-5207 or Office:480-948-5554
Thank You
Walter
Walter Unger CCIM
Associate Broker, West USA Commercial Real Estate Advisers
7077 E. Marilyn Road, Bldg 4, Suite 130
Scottsdale, AZ 85254
Cell: 520-975-5207
Office : 480-948-5554
Fax: (480-658-1172
View my listings and my profile at:
http://www.loopnet.com/Profile/14101172900/Walter-Unger-CCIM/
a little about me and my expertise – video
commercial-investment real estate adviser-land specialist
https://www.youtube.com/watch?v=PPs3kpKR4nY
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