“Nothing great was ever achieved without enthusiasm.”
-Ralph Waldo Emerson
By Emily Moorhead | In Innovation, Social Media | March 3, 2015
So you have an #InventionIdea? In this age of technology and social media, best practices dictate you should have several social media profiles to promote your invention idea. There are over 1.35 billion active monthly Facebook members, 284 million Twitter users, and 332 million LinkedIn users, and that’s just the tip of the iceberg. Social media allows you to reach your audience on a platform they are already using many hours a day. Many social networks now even allow you to create advertisements that look like natural content they would normally find in their news feeds. If you’re promoting your invention idea, it’s obvious you need to utilize social media. But how do you do it effectively?
- Set Up Profiles
There are a few basic profiles you should prioritize. Facebook has the most users, so you should set up this profile first. Make sure you are setting up a business page, not a personal profile. Although you can promote your invention idea on your personal page, you want to have a separate professional page for your product. Be sure the title of your page is concise. You can describe it in length in another section of the page. Next, set up a Twitter profile. Again, ensure it is set up under your invention’s name. Another must-have profile is a corporate LinkedIn page. Many businesspeople, developers, and representatives from companies looking to license products have a LinkedIn profile. There are endless networking opportunities on LinkedIn.
These three profiles are the highest priority, but it is also a good idea to create company profiles on Google+, Pinterest, YouTube, Instagram, and Tumblr. If you enjoy writing and think you can maintain a blog, create one of those as well. It is important to make sure you don’t overwhelm yourself with social media accounts. Try maintaining Facebook, Twitter, and LinkedIn for a few months before adding on additional profiles.
- Create Content
After you’ve established your profiles, you should start personalizing them with content. Fill in sections with appropriate information and post some pictures of your product. Next, post some links to your website and talk about your background and why you are passionate about your invention. It never hurts to share some articles relating to your invention idea or innovation in general. Make sure you have a balance between your own content and outside content and between promotional posts and brand-building posts. For Twitter, check the trending hashtags every day and see if you can relate those to your invention idea. Remember, never get into malicious arguments or talk about politics, religion, or sex on your company profiles.
- Find Your Audience
Do your research and find people who may be interested in your invention. There are various websites and tools designed to help you find people in your audience. Asking your friends and family to like your page and share your content also helps you reach out. On Twitter, many people will follow you if you follow them. If you find this isn’t the case, send them a direct message explaining why you want to connect. In LinkedIn, join groups which have discussion on your invention’s industry, invention trade shows, and startup businesses. Participating in these forums will drive traffic to your pages. Make sure all of your social profiles include links to each other.
- Engage Your Audience
Once you have a small following on social media, your followers can help you to build your audience, so long as you engage them. Your posts should cause others to want to share, like, or comment on them. Ask questions in your posts. Post pictures people will want to share on their pages. Respond with personal, meaningful answers when someone asks you a question. Additionally, Facebook has a feature which allows you to create a poll. You can use this to ask your followers what they want to see on your page. This not only drives traffic to your invention idea, but also gives you content ideas. If you get feedback from customers or business partners, you can use their quotes as content as well.
Aim to post at least 3-4 times per week on Facebook, 1-2 times per day on Twitter, and 1-2 times per week on LinkedIn to start off; you don’t want to overwhelm people with your posts. If you find your audience is accepting and engaging, you can post more. There are also many free and paid tools available to schedule and analyze your social media posts.
- Create Partnerships
Social media used most effectively is very social. Partnerships and collaborations will increase your page views and brand sentiment. Find other products which are in the same industry as you but are not direct competitors. Build relationships with industry leaders and opinion leaders. It never hurts to have a good blogger on your side. If you have samples or trials available, offer these to bloggers in exchange for a fair review. Social media conferences are also a great way to network and build professional relationships. If you live near a city, there may be some in your area. If you are in a smaller town, contact your local chamber of commerce and ask if there are any resources in the area.
- Keep It Up
Once you have the basics of social media down, there are endless things you can do to promote your invention. Look into the advertising tools in the individual platforms and check out third party social media advertisers as well. Scheduling and analyzing tools are also very helpful. If you live near a college, consider bringing on a social media intern to take some of the work off your shoulders. Sign up for free or inexpensive social media, social analytics, or SEO classes to improve your knowledge.
Social media is a huge tool for inventors so long as you know how to use it effectively. Using these tips can help you get started with using social media to promote your invention idea, but there are many more strategies and tactics that you can and should employ. If you have any specific questions regarding social media strategy, please send me an email and I will do my best to assist you.
About Emily Moorhead
Emily Moorhead is a Social Media and Digital Marketing Specialist atInventHelp, specializing in content creation. She enjoys blogging about inventions, innovation, and technology and has worked in business, audio visual technology, nonprofits, and hospitality. Her passions include cooking, reading, camping, and curling up with her two cats.
I am actively looking to build relationships with Real Estate Investors and Owner / Users for Phoenix – Scottsdale – Tucson – Maricopa County – Pima County – Pinal County – Cochise County – Santa Cruz County –Yavapai County – Gila County – Arizona , USA
Walter Unger CCIM – walterunger@ccim.net – 1-520-975-5207 – http://walter-unger.com
1
Timeline of Phoenix, Arizona history
http://en.wikipedia.org/wiki/Timeline_of_Phoenix,_Arizona_history
2
http://en.wikipedia.org/wiki/Phoenix,_Arizona
3
Facts of Arizona – year 1848 to 2013
http://walter-unger.com/?p=9507
Feel free to contact Walter regarding any of these stories, the current market, distressed commercial real estate opportunities and needs, your property or your Investment Needs for Comercial Properties in Phoenix.
1-520-975-5207
View my listings and my profile at:
http://www.loopnet.com/profile/14101172900/Walter-Unger-CCIM/Listings/
Investors and owner/users need to really know the market before making a move in commercial investment properties as the market has a lot of moving parts today. What’s going on socio-economically, what’s going on demographically, what’s going on with location, with competing businesses, with public policy in general — all of these things affect the quality of your commercial properties/investment properties. Therefore, you need a broker who understands commercial properties. Please go to my web-site and get all the newsflashes and updates in Commercial Real Estate.
Check out my professional profile and connect with me on LinkedIn.
Follow me on Facebook:
http://www.facebook.com/ungerccim
Follow me on Twitter:
https://twitter.com/Walterunger
Follow Me on Google+
https://plus.google.com/u/0/b/114560883588623379451/
Walter Unger CCIM, CCSS, CCLS
I am a successful Commercial / Investment Real Estate Broker in Arizona now for 20 years. I am also a commercial land specialist in Phoenix and a Landspecialist in Arizona. If you have any questions about Commercial / Investment Properties in Phoenix or Commercial / Investment Properties in Arizona, I will gladly sit down with you and share my expertise and my professional opinion with you. I am also in this to make money therefore it will be a win-win situation for all of us.
Please reply by e-mail walterunger@ccim.net or call me on my cell 520-975-5207 or Office:480-948-5554
Thank You
Walter
Walter Unger CCIM
Associate Broker, West USA Commercial Real Estate Advisers
7077 E. Marilyn Road, Bldg 4, Suite 130
Scottsdale, AZ 85254
Cell: 520-975-5207
Office : 480-948-5554
Fax: (480-658-1172
View my listings and my profile at:
http://www.loopnet.com/Profile/14101172900/Walter-Unger-CCIM/
a little about me and my expertise – video
commercial-investment real estate adviser-land specialist
https://www.youtube.com/watch?v=PPs3kpKR4nY
Delivering the New Standard of Excellence in Commercial Real Estate
- Commercial Real Estate Scottsdale
- Commercial Real Estate Phoenix
- Commercial Real Estate Arizona
- Commercial Investment Properties Phoenix
- Commercial Investment Properties Scottsdale
- Commercial Investment Properties Arizona
- Land Specialist Arizona
- Arizona Land Specialist
- Land Specialist Phoenix
- Phoenix Land Specialist
- Land For Sale Phoenix
- Land for sale Arizona
- Commercial Properties For Sale Phoenix
- Commercial Real Estate Sales Phoenix
- Commercial Properties Phoenix
- Commercial Properties Arizona
- Commercial Land Specialist Phoenix
- Commercial Land Phoenix
- Multifamily land Phoenix
- Retail Land Phoenix
- Industrial Land Phoenix
- Land Commercial Phoenix
- Land Retail Phoenix
- Land Industrial Phoenix
- Land Multifamily Phoenix
- Industrial Land for sale Phoenix
- Land Industrial
- P
- Investment Real Estate
Disclaimer of Liability
The information in this blog-newsletter is for general guidance only, and does not constitute the provision of legal advice, tax advice, accounting services, investment advice, or professional consulting of any kind. The information provided herein should not be used as a substitute for consultation with professional tax, accounting, legal, or other competent advisers. Before making any decision or taking any action, you should consult a professional adviser who has been provided with all pertinent facts relevant to your particular situation. Tax articles in this e-newsletter are not intended to be used, and cannot be used by any taxpayer, for the purpose of avoiding accuracy-related penalties that may be imposed on the taxpayer. The information is provided “as is,” with no assurance or guarantee of completeness, accuracy, or timeliness of the information, and without warranty of any kind, express or implied, including but not limited to warranties of performance, merchantability, and fitness for a particular purpose.