Instead of giving a politician the keys to the city,
it might be better to change the locks.
Cox Communications announced Tuesday it was doubling its Internet speed at no extra charge to its Phoenix metro and Tucson customers on two of its most popular Internet packages.
The higher speeds will affect more than 70 percent of Cox’s high-speed Internet customers in Arizona. The increases will go into effect by the end of the month.
Arizona is among the first markets to receive the faster speeds, along with areas in Nebraska, Idaho, Kansas, Arkansas and Nevada, as Cox rolls out the faster speeds across the country, said Sidd Negretti, director of product marketing for the Southwest region, which includes Arizona and Nevada.
“We want to make sure to offer the best speeds to all customers,” Negretti said. “We will eventually offer gigabit speeds to all (Phoenix) customers (this fall), which are 100 times faster. This will start us down that path to offer the best and fastest speeds.”
Cox High Speed Internet Preferred level customers will increase from 25 to 50 megabits per second. Cox customers who pay for the Premier level will have their service increase from 50 to 100 megabits per second.
The Internet speeds are the highest available in Arizona out of any Internet provider, Negretti said.
“Our goal is to acquire new subscribers and assure all current customers they should stay with us because we will always be leading the market with the fastest speeds out there,” Negretti said.
The speed increases will allow customers with multiple devices to run simultaneously in their home with a faster experience, said Andrea Katsenes, Cox director of media relations for Arizona.
“We hear from customers all the time they want speeds as fast as possible for all their devices,” Katsenes said. “This is answering that commitment that we’re looking out for our customers and giving them the best service possible.”
Customers do not have to take any action to receive the faster speed. However, they need to have the latest technology in their homes to benefit. Customers will need a Docsis 3.0 modem to receive the upgraded speeds, Negretti said.
Since Cox has been upgrading its architecture for some time, customer service will not be interrupted to implement the higher speeds. Cox simply has to do hardware and software upgrades by July 31 to ensure the faster speeds, Negretti said.
Cox, based in Atlanta, has 3,200 employees in Arizona, with offices in Phoenix and Tucson.
Hayley Ringle covers technology and startups for the Phoenix Business Journal.
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