“Age is an issue of mind over matter. If you don’t mind, it doesn’t matter.”
Relationships take TME — Time, Money and Energy — to establish, build and maintain. It is far too easy to lose a relationship you might have had in the past with a particular customer, vendor or other stakeholder.
The process of life is that it is always evolving and changing. Smart marketers, who I like to call “Relationship Farmers,” know about this and keep nurturing the process.
You might have had a great experience with that customer a while back. Hey, they loved you and your stuff! They loved the experience that was created. Too often it is easy to sit back, relax and think that it will continue like that forever.
Not on this planet, Sparky!
Things keep changing and you have to continually nurture a relationship to keep it healthy, vibrant and alive. New vendors enter into the lives of your customers. New methods develop that can make obsolete your old process and tools. Also, you know that great contact you had at ABC Co. a while back? Well, she got a better job offer with XYZ co. and is no longer with ABC.
So what can you do to keep relationships growing and maintain them? Here are some steps that can help you.
1. Realize that relationship marketing is on-going
You’ve got to keep nurturing and using what Jim Cecil has called “drip marketing.” Stay in touch. Send them a quick email with something that will help them grow their business. Don’t just blast email (or social media) about your product, your webinar or your event.
Engage with important people by giving them something that is helpful to them, not just about you! You’ve got to stay on their mind in a favorable way.
2. Build a system that facilitates nurturing
The kind of system you need will require thinking and work. It can’t be haphazard. It has to be something that will help you plan and implement. Remember birthdays, anniversaries and other important dates for important people. Feed that system accordingly.
I remember talking to Bob Danzig, the former CEO of Hearst Publications, a while back when he shared one of their beautiful practices. He said one of the biggest expenditures they had was with Tiffany’s and other places buying and sending gifts for birthdays, weddings, anniversaries, funerals and more. They also spent a lot on flowers.
Bob told me, “Terry, that was some of the best money we spent.” It helped to build and maintain relationships with key people. Think of how you can do that. It is a vitally important investment for your future.
3. Be willing to pay the price in TME
This type of Relationship Marketing doesn’t come cheap. It will cost you in TME (Time, Money and Energy). Yet, this is what we value today with social media. It is what we’ve valued forever in human relationships. Invest in people by paying this price and you will go far. Think about anyone who is really successful. They have invested in people in order to achieve their goals.
Yes, it will cost. But, yes, it is well worth it and will pay you rich dividends not only in money, but in a meaningful, quality life helping others and being there for them.
Be a Relationship Farmer. Pay the price to invest in relationships and you’ll be glad you did.
Terry Brock gives real-world, practical tips on how to generate revenue and increase productivity. He’s the former Chief Enterprise Blogger for Skype, former Editor-in-Chief for AT&T’s top-rated blog, and is co-author of the best-selling McGraw-Hill book about social media, “Klout Matters.” He’s also an international Speaker Hall of Fame inductee and travels around the world helping business leaders connect with their customers building relationships and increasing business.
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Walter Unger CCIM, CCSS, CCLS
I am a successful Commercial Investment Real Estate Broker in Arizona now for 20 years and I worked with banks and their commercial REO properties for 3 years. I am also a commercial landspecialist in Phoenix and a Landspecialist in Arizona.
WHETHER YOU LEASE OR OWN
NOW IS THE TIME FOR YOU TO EXPAND, UPGRADE OR INVEST.
we are at on the a rise of the cycle in Commercial Real Estate. so there is only one way and it’s called we are going up and now is the time for you to expand, upgrade or invest in Commercial Properties in Phoenix. The prices on deals I may get you will not be around forever.
WAITING TO SELL YOUR LAND ? TIMES CHANGE / IT’S TIME
We barely could give land away the last few years, but times are changing. Even in those meager years, I sold more land across the state than most other brokers. Before the real estate crash I was a land specialist in Arizona with millions of dollars of transactions, but then I had to change and also sell other commercial investment properties, which was fun, but I am a Commercial Landspecialist in Arizonal, a Commercial Land Specialist in Phoenix and love to sell land, one acre to thousands of acres.
If you have any questions about Commercial Investment Properties in Phoenix or Commercial Investment Properties in Arizona, I will gladly sit down with you and share my expertise and my professional opinion in Commercial Properties in Phoenix or Commercial Properties in Arizona with you.Obviously I am also in this to make money, but it could be a win-win situation for all of us.
Please reply by e-mail firstname.lastname@example.org or call me on my cell 520-975-5207 or Office:480-948-5554
PLEASE NOTE, I CHANGED BROKERAGES BUT CELL PHONE AND E-MAIL STAY THE SAME.
Walter Unger CCIM
Associate Broker, West USA Commercial Real Estate Advisers
7077 E. Marilyn Road, Bldg 4, Suite 130
Scottsdale, AZ 85254
Office : 480-948-5554
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