3 Big Benefits of Online Investing in Commercial Real Estate






Do what you can, where you are, with what you have. –Teddy Roosevelt


A.J. Chivetta   Monday, 12 December 2016 09:46 (EST)

Private equity investing in commercial real estate has undergone a major change in recent years. Prior to 2013, commercial building owners seeking equity partners could not solicit investors unless they knew the people they were soliciting. This ban on “general solicitation” was part of the securities regulations. It made CRE investing difficult for most investors because opportunities depended on having industry contacts and were shared mostly by word-of-mouth referrals and in-person meetings.

Needless to say, these limitations left narrow avenues for raising capital and made it difficult for most investors to access investment opportunities and learn about real estate investing.

Then came the Jumpstart Our Business Startups Act, known colloquially as the JOBS Act. Part of this legislation lifted the ban on general solicitation, allowing sponsors to broadly advertise investment opportunities to accredited investors. These new rules are helping open the CRE industry to a much broader pool of investors.

Online platforms connecting investors with real estate investment opportunities are one way that investors are gaining new access to the CRE industry. These platforms provide the infrastructure for sponsors to both generally solicit accredited investors and, just as important, provide them with needed information about real estate investing.

In the past, investors were sometimes reluctant to engage in private CRE deals because information exchange was so difficult. Sponsors lacked efficient ways to relay large amounts of information regarding their opportunities.

Online investment platforms address these problems by enabling investors to gather information, weigh their options, and make swift, smart decisions. Investors can now conduct their due diligence and analyze multiple options to find exactly what works for them.

The Era of Online Investment Platforms

The online platforms that have emerged in recent years create competition for investor dollars, so education and transparency are critical to attracting and retaining investor attention. Successful platforms provide general information about real estate investing along with efficient ways for sponsors to offer relevant data, context, and support services to investors. This exchange of information helps the parties build trust and helps investors better understand how sponsors will approach working with them throughout the investment horizon.

Quality platforms serve as forums for two-way engagement. They allow operators to post critical information and provide engaging content such as videos and webinars, and they make it easy for investors to ask questions at any time. Investors want to know sponsors, and good platforms help build familiarity through digital engagement.

Given this new access, it’s unsurprising that investors are flocking to these platforms. In 2015, according to research firm Massolution, $2.5 billion was invested on a global scale through online equity crowdfunding platforms. This year, the amount is projected to hit $3.5 billion. Here are the three key benefits of using online platforms for real estate investing:

  1. Options – Accredited investors are given the gift of choice in the digital age. They have the luxury of browsing multiple opportunities and determining which investments are appropriate.
  2. Transparency – Good online platforms facilitate strong relationships between sponsors and investors. Operators present their approaches to real estate operations and ownership along with their business plans for a property. The best platforms provide them with the means to educate potential investors about their track records, investment focuses, and overall strategies for real estate investing — and how their overarching approach relates to the opportunity at hand. Of course, the best platforms also make it easy to present and provide detailed information about the property and all the investment documents.
  3. Lower fees – Platform fee structures differ, and investors should be aware of the fees charged by both the platform and sponsor. Some platforms charge fees to investors or take a participating interest in opportunities, while others are free to investors. Overall, online platforms should make capital raising more efficient — which should result in lower fees and costs than offline processes.

Though online CRE platforms are still in their infancy, they’ve already boosted transparency, competition, and overall accessibility to unprecedented levels, giving a new and larger pool of investors better access to an attractive asset class.

As a corporate and real estate partner with Armstrong Teasdale, a leading St. Louis-based law firm, A.J. Chivetta focused on domestic and international capital transactions. A.J. has worked for more than 30 years across the U.S., Europe, and China and has been recognized as one of “The Best Lawyers in America.”

A.J. served as the primary outside counsel for Cassidy Turley, leading the legal team that helped the business become one of the country’s largest and fastest-growing commercial real estate service companies. A.J. co-founded Selequity.com,Selequity.com, an online private placement platform for commercial real estate investment, with former clients who shared the belief that web-enabled access to real estate opportunities would transform real estate capital.


DISCLOSUREThe views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to: http://www.equities.com/disclaimer






Are you ready to sell or purchase your Commercial Building in Phoenix  –  Maricopa County  / Office  / Retail  / Industrial  / Multi-family /  please call me.



I am actively looking to build relationships with Real Estate Investors and Owner Users  for  multi-family, office, retail, industrial and land in Phoenix- Scottsdale-Tucson-Arizona.



Phoenix projected as number one US housing market for 2017



Why Phoenix?  This is a very interesting article, you should read it, amazing, there were only 350 K people living in Phoenix in 1950



Phoenix Commercial Real Estate and Investment Real Estate: investors and Owner / Users need to really know the market today before making a move in Commercial Properties or Investment Properties in Phoenix / Tucson / Arizona, as the market has a lot of moving parts today. What is going on socio-economically, what is going on demographically, what is going on with location, with competing businesses, with public policy in general — all of these things affect the quality of selling or purchasing your Commercial Properties, Commercial Investment Properties and Commercial and large tracts of Residential Land in Phoenix / Tucson / Arizona.  Therefore, you need a broker, a CCIM (Certified Commercial Investment Member) who is a recognized expert in the commercial and investment real estate industry and who understands Commercial Properties and Investment Properties.

I am marketing my listings on Costar, Loop-net CCIM, Kasten Long Commercial Group.  I also sold  hundreds millions of dollars’ worth of  Investment Properties / Owner User Properties in Retail, Office Industrial, Multi-family and Land in Arizona and therefore I am working with  brokers, Investors and Developers. I am also a CCIM and through this origination ( www.ccim.com ) I have access to marketing not only in the United States, but also international.  Click here to find out what is a CCIM:  https://en.wikipedia.org/wiki/CCIM



Reasons to Consider me for Commercial Referrals – I have the Knowledge and Experience  



Click here to View My Listings and Profile



Click here to find out what is a CCIM:



Click here to view my website:



Interactive Map Of All 10+ Unit Apartment Listings in Metro Phoenix



Interactive  Metro Phoenix Map of New Apartment Construction by Completion Status



Click her to join my mailing list :      



Walter Unger CCIM –  walterunger@ccim.net   – 1-520-975-5207  –  http://walter-unger.com

2016 Official Arizona Visitors Guide

Visit Arizona

Why Phoenix?  This is a very interesting article, you should read it, amazing, there were only 350 K people living in Phoenix in 1950




Timeline of Phoenix, Arizona history




Phoenix, Arizona





Facts of Arizona – year 1848 to 2013


Feel free to contact Walter regarding any of these stories, the current market, distressed commercial real estate opportunities and needs, your property or your Investment Needs for Comercial Properties in Phoenix, Tucson, Arizona.





Check out my professional profile and connect with me on LinkedIn.


<script type=”text/javascript” src=”https://platform.linkedin.com/badges/js/profile.js” async defer></script>


Follow me on Facebook:



Follow me on Twitter:


Follow Me on Google+



  1. Interactive Map Of All 10+ Unit Apartment Listings in Metro Phoenix



  1. Interactive  Metro Phoenix Map of New Apartment Construction by Completion Status




Kasten Long Commercial Group tracks all advertised apartment communities, including those advertised by other brokerages.  The interactive map  shows the location of each community (10+ units) and each location is color coded by the size (number of total units). 

Click here for Map of Apartments for Sale (10+units)



Walter Unger CCIM, CCSS, CCLS

I am a successful Commercial / Investment Real Estate Broker in Arizona now for 20 years.  If you have any questions about Commercial / Investment Properties in Phoenix or Commercial /  Investment Properties in Arizona,  I will gladly sit down with you and share my expertise and my professional opinion with you. I am also in this to make money therefore it will be a win-win situation for all of us. 


Please reply by e-mail walterunger@ccim.net or call me on my cell 520-975-5207




Walter Unger CCIM

Senior Associate Broker 

Kasten Long Commercial Group

2821 E. Camelback Rd. Suite 600

Phoenix , AZ 85016

Direct:    520-975-5207   

Fax:       602-865-7461




View My Listings and Profile

Join My Mailing List

What is a CCIM?

Reasons to Consider me for Commercial Referrals



Delivering the New Standard of Excellence in Commercial Real Estate 

  • Commercial Real Estate Scottsdale
  • Commercial Real Estate Phoenix
  • Commercial Real Estate Arizona
  • Commercial Investment Properties Phoenix
  • Commercial Investment Properties Scottsdale
  • Commercial Investment Properties Arizona
  • Land Specialist Arizona
  • Arizona Land Specialist
  • Land Specialist Phoenix
  • Phoenix Land Specialist
  • Land For Sale Phoenix
  • Land for sale Arizona
  • Commercial Properties For Sale Phoenix
  • Commercial Real Estate Sales Phoenix
  • Commercial Properties Phoenix
  • Commercial Properties Arizona
  • Commercial Land Specialist Phoenix
  • Commercial Land Phoenix
  • Multifamily land Phoenix
  • Retail Land Phoenix
  • Industrial Land Phoenix
  • Land Commercial Phoenix
  • Land Retail Phoenix
  • Land Industrial Phoenix
  • Land Multifamily Phoenix
  • Industrial Land for sale Phoenix
  • Land Industrial
  • P
  • Investment Real Estate


Disclaimer of Liability

The information in this blog-newsletter is for general guidance only, and does not constitute the provision of legal advice, tax advice, accounting services, investment advice, or professional consulting of any kind. The information provided herein should not be used as a substitute for consultation with professional tax, accounting, legal, or other competent advisers. Before making any decision or taking any action, you should consult a professional adviser who has been provided with all pertinent facts relevant to your particular situation. Tax articles in this e-newsletter are not intended to be used, and cannot be used by any taxpayer, for the purpose of avoiding accuracy-related penalties that may be imposed on the taxpayer. The information is provided “as is,” with no assurance or guarantee of completeness, accuracy, or timeliness of the information, and without warranty of any kind, express or implied, including but not limited to warranties of performance, merchantability, and fitness for a particular purpose.