“Victory goes to the player who makes the next-to-last mistake.”
– Chessmaster Savielly Grigorievitch Tartakower
Like you, I read lots of marketing and sales information about how to sell more and be more effective in marketing. There is a lot of good information available, but have you noticed there is also a lot of repetition out there? Successful relationship marketers see what others are doing and go beyond the norm.
Here are three advanced, ninja-level ways you can become a better marketer, connect with more qualified people in your chosen sales community, and get more business today.
1. Find and share
Here’s one that will always get you favorable attention from those likely to buy from you. Do your homework and find something that is exciting and new in your industry. It might be a new product, a new procedure or something that is exciting. Then share that with your comment about how your sales community member (prospect, customer, client, member, etc.) can benefit from it and suggest a few applications.
Today you can choose a mixture of blogging, podcasting and video that works for you. This positions you as more than just “another sales guy trying to sell something.” It positions you as the resource to learn how to build their business. Even if they don’t use the idea today, as you continue to practice this, you’ll build their confidence and trust.
Bonus: You’ll gain even more helpful insights to share with other community members. You build your knowledge base with practical, real-world assistance –- and that is always good!
2. Sell for your customer
One of the best ways to get favorable attention is to bring someone business.
If your competition is just screaming, “We’re the best” and touting the old way of selling (think cold calling, etc.), you jump light years ahead by actually making a sale for your customer. That is the 2×4 upside the head method of (politely) getting their attention in a most favorable way.
As you do that again and again, they will want to help you by not only making their own purchases from you, but encouraging others to do so. Always look for ways you can help potential buyers and you’ll benefit yourself
3. Make personal contact
In an age of “blasting an email” or, worse yet, “blasting a social media message,” (I shudder!) we value real, genuine human contact more than ever.
Be the one who picks up a phone and says hello to someone (remember doing that?). Be the one who is physically at that important meeting. I love Skype, Google+ Hangout, GoToMeeting and other marvelous technologies for seeing people face-to-face. But nothing ever takes the place of being there, in person, shaking their hand, giving them a hug (appropriately, of course), and listening to their needs.
Business today is much more about making personal contact and helping people than shoving a bunch of stuff down their throats! The old way of the fast-talking, cigar-chomping, used-car salesman with the derby hat simply doesn’t work well. Even more than style, the old way simply doesn’t produce as much business. Today’s way is much more human and profitable. It involves connecting with people on a genuine, human basis and these three ways that I list here can help you in your business.
Of course, there are many more ways that help get business today. We would love to hear from you. Please email me at Terry@TerryBrock.comwith your comments, stories and ideas. I look forward to hearing your case studies and examples of what it has worked for you in the real world.
Terry Brock gives real-world, practical tips on how to generate revenue and increase productivity. He’s the former Chief Enterprise Blogger for Skype, former Editor-in-Chief for AT&T’s top-rated blog, and is co-author of the best-selling McGraw-Hill book about social media, “Klout Matters.” He’s also an international Speaker Hall of Fame inductee and travels around the world helping business leaders connect with their customers building relationships and increasing business.
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Walter Unger CCIM, CCSS, CCLS
I am a successful Commercial Investment Real Estate Broker in Arizona now for 20 years and I worked with banks and their commercial REO properties for 3 years. I am also a commercial landspecialist in Phoenix and a Landspecialist in Arizona.
WHETHER YOU LEASE OR OWN
NOW IS THE TIME FOR YOU TO EXPAND, UPGRADE OR INVEST.
we are at on the a rise of the cycle in Commercial Real Estate. so there is only one way and it’s called we are going up and now is the time for you to expand, upgrade or invest in Commercial Properties in Phoenix. The prices on deals I may get you will not be around forever.
WAITING TO SELL YOUR LAND ? TIMES CHANGE / IT’S TIME
We barely could give land away the last few years, but times are changing. Even in those meager years, I sold more land across the state than most other brokers. Before the real estate crash I was a land specialist in Arizona with millions of dollars of transactions, but then I had to change and also sell other commercial investment properties, which was fun, but I am a Commercial Landspecialist in Arizonal, a Commercial Land Specialist in Phoenix and love to sell land, one acre to thousands of acres.
If you have any questions about Commercial Investment Properties in Phoenix or Commercial Investment Properties in Arizona, I will gladly sit down with you and share my expertise and my professional opinion in Commercial Properties in Phoenix or Commercial Properties in Arizona with you.Obviously I am also in this to make money, but it could be a win-win situation for all of us.
Please reply by e-mail firstname.lastname@example.org or call me on my cell 520-975-5207 or Office:480-948-5554
PLEASE NOTE, I CHANGED BROKERAGES BUT CELL PHONE AND E-MAIL STAY THE SAME.
Walter Unger CCIM
Associate Broker, West USA Commercial Real Estate Advisers
7077 E. Marilyn Road, Bldg 4, Suite 130
Scottsdale, AZ 85254
Office : 480-948-5554
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