Ninety-nine percent of the failures come from people who have the habit of making excuses.
George Washington Carver
West Valley View Rachel Trott staff writer 2/8/2013
New plans call for the long-awaited Estrella Falls Regional Mall to open its doors by the end of 2016.
The developer, Macerich (formerly known as Westcor), met with the Goodyear City Council Monday in a work session to go over a new construction timeline.
“Our goal is to start the site planning and approval process by the end of ,” Vice President of Development Garrett Newland said. “Once we start construction, it’ll take about 18 to 20 months to build. I don’t have an opening date to share, but I can tell you that we intend to open it in the next three to four years.”
For now, Macerich is leaning toward an enclosed project as opposed to an outdoor one, although Newland said that may change as the company works with the city for approval and construction.
The 1 million-square-foot mall, to be built near McDowell Road and Bullard Avenue, has been put on hold multiple times since 2006 when the original agreement was drawn up between the city and developer.
Newland cited the economy as the main reason why the mall hasn’t been built yet when he last met with the City Council in February 2012.
According to Macerich’s data, only five malls have opened in the past five years, down from the average of two to five that were opening every year during the 2000s.
“Things have slowed way down,” Newland said.
This year, Newland added that the company is seeing more positive signs, especially in light of 2010 Census data that was just released.
“The data shows [for Goodyear] that there is about 500,000 in population with growth in the immediate area. That’s significant. The income numbers were solid as well,” he said. “The trade area [this mall would impact] extends past Goodyear even to Buckeye, Avondale, Surprise and Phoenix. It’ll gather from a very large area.”
Sales for retailers also seem to be improving, which bodes well for Macerich as it tries to get businesses to help anchor the mall.
So far, the Harkins movie theater chain and Macy’s have signed on to be part of the project, city officials said.
“Some retailers are back to pre-recession levels, but not all of them. Some of the ones that are very important to us in Goodyear, the department stores, they’re improving but they’re not quite back to where they were before,” Newland said. “But we talk to retailers about Goodyear on a daily basis. Without fail, they say they understand the trade area, they’re just asking when.”
City Council members received the new construction timeline warmly.
“I live in Estrella and it takes me a good 45 minutes to get to the nearest mall, and I and others don’t have that kind of time, so I just wanted to let you know that you are very, very wanted in this community,” Councilwoman Jennifer Barber said.
Rachel Trott can be reached by email at email@example.com or on Twitter @byracheltrott.
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Walter Unger CCIM, CCSS, CCLS
I am a successful Commercial Investment Real Estate Broker in Arizona now for 15 years and I worked with banks and their commercial REO properties for 3 years. I am also a commercial and Landspecialist in Phoenix and a Landspecialist in Arizona.
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