Wise men talk because they have something to say; fools, because they have to say something.
~Plato (429-347 BC)
Oct 22, 2015, 11:29am MST Hayley Ringle Reporter Phoenix Business Journal
A new survey released by Limelight Networks Inc. shows that baby boomers – not millennials – spend the most time online outside of the office each week.
The second annual study shows 51 percent of those aged 51-69 are online 15 hours a week, while just 41 percent of 18- to 33-year-olds spend the same amount of time online.
“That’s the big shocker that came out of this,” said Jason “JT” Thibeault, senior director of marketing strategy at Tempe-based Limelight. “I think the reason boomers are spending more time online is because they’re recognizing digital allows them to stay in touch more online. It provides baby boomers a way to stay connected to their larger network.”
While millennials are still spending a lot of time online, Thibeault said many in that age bracket want to physically spend time with their friends.
“Millennials have the need to connect physically,” said Thibeault, who sees this with his four children. “Millennials in that age group spend more time offline to develop relationships.”
Limelight’s (Nasdaq: LLNW) 2015 “State of the user experience” report reveals who spends the most time online, user expectations, habits and preferred devices. The company helps companies deliver digital content faster around the world.
The survey showed that online video has become “extremely important” for millennials. While in 2014 social media was the dominant activity for this age group, this year shows that online video is now on par with social media.
“It’s probably the reason social media has more video in their feeds now, including Instagram, Facebook and Twitter,” Thibeault said.
Another surprising finding that came out of the survey is more people want a personalized website, such as news and advertising, tailored to them.
In 2014, not as many people were interested in the value of web experience personalization. Thirty-seven percent did not want a website to remember them from a previous visit, compared to 25 percent this year.
While performance is still key to a great web experience, the survey shows more people are embracing their patient side and are willing to wait more than five seconds for a website to load.
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